What's Facing Your Brand?
Looking ahead to 2003
Sean Pillot de Chenecey
When asked to forecast trends for 2003, it is worthwhile taking a good look back at the various behavioural, societal and environmental shapers that have provided structure to consumerism in 2002. These issues, such as Planet Inc, the FUD factor, singles culture, gender blur and flexiwork, and so on, all provide a useful way of attempting to analyse where we are, post-September 11th in the 'Year of Convalescence' as The Economist termed 2002.
Big Food the prime suspect
The single biggest issue I can...