What's facing your brand? Looking ahead to 2003

Sean Pillot de Chenecey forecasts the trends for brands during 2003. He identifies 'big food' as being in a similar position to tobacco a few years ago.

What's Facing Your Brand?

Looking ahead to 2003

Sean Pillot de Chenecey

 

When asked to forecast trends for 2003, it is worthwhile taking a good look back at the various behavioural, societal and environmental shapers that have provided structure to consumerism in 2002. These issues, such as Planet Inc, the FUD factor, singles culture, gender blur and flexiwork, and so on, all provide a useful way of attempting to analyse where we are, post-September 11th in the 'Year of Convalescence' as The Economist termed 2002.

Big Food the prime suspect

The single biggest issue I can...

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