What's facing your brand? Looking ahead to 2003

Sean Pillot de Chenecey forecasts the trends for brands during 2003. He identifies 'big food' as being in a similar position to tobacco a few years ago.

What's Facing Your Brand?

Looking ahead to 2003

Sean Pillot de Chenecey

 

When asked to forecast trends for 2003, it is worthwhile taking a good look back at the various behavioural, societal and environmental shapers that have provided structure...