Making the Mundane Matter: How planning made everyday precision matter to Britain with what3words
All strategists are problem solvers.
We want to define the laser focused problem, that leads to a gritty tension, reveals a blazing insight that jumps to extraordinary creative, shakes up the industry, smashes into popular culture, transforms the brand, and nails the big commercial objectives.
This paper shows that more often than not, inspiration and insights only find you when you are switched on and working hard: in the office and in life.
what3words became globally famous for helping people in extreme situations and moments of urgent...