What Would You Do For a Klondike Bar?

Klondike, an American ice cream brand, delivered agile creative that aligned its brand with trending internet sensations to engage young consumers across the US.

Campaign details

Brand: Klondike Lead Agency: Mindshare Region: North America


Klondike is a classic American ice cream brand that is particularly known for their very catchy "What would you do for a Klondike bar?" jingle, launched in 1982 as part o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands