What Would You Do For a Klondike Bar?

Klondike, an American ice cream brand, delivered agile creative that aligned its brand with trending internet sensations to engage young consumers across the US.

Campaign details

Brand: KlondikeLead Agency: MindshareRegion: North America

Objective

Klondike is a classic American ice cream brand that is particularly known for their very catchy "What would you do for a Klondike bar?" jingle, launched in 1982 as part of...