What we know about share of search

Details the latest knowledge and best practice around share of search, an emerging metric that can measure mental availability and is also indicative of market share.

Share of search is an emerging metric that can measure mental availability and is a quick and inexpensive proxy for market share over the short and long term. There are also indications that it is predictive of market share, though it is not yet validated in every category. Used in conjunction with other data it is a diagnostic tool to understand business performance and future opportunities, including on a regional level.

Definition

Share of searchis brand’s share of organic online search queries. It equates to total searches for a specific brand, divided by the total searches for all brands...

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