What we know about QSR marketing in the US

Looks at QSR marketing in the US, including the impact that the COVID-19 pandemic has had on the industry and how brands have reacted.

Despite the multitude of QSR brands in the US, consumers are more loyal than in other countries. Quality creative, share of voice and emotional and physiological appeals are the bedrock of effective creativity in the category. The COVID-19 pandemic has...