What we know about programmatic advertising

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.

Programmatic media offers sophisticated targeting, which is transforming marketing plans. The industry has developed at a rapid pace and there is a continued need for education among advertisers and agencies, to make best use of the possibilities. The rise of programmatic has helped to fuel advertisers’ concerns around online advertising, including viewability of online ads, ad fraud, brand safety and digital transparency. Furthermore, some programmatic targeting practices have been challenged by the arrival of data privacy legislation, particularly in the US and Europe.


An automated method of buying media where data is leveraged, often in real-time, to make decisions...

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