The Black community makes up more than 12% of the US population – or, put another way, comprises 41 million of the more than 330 million people living in the country.
Following the events of 2020 – which put the spotlight on systemic racism and inequality in the US, and re-energized the Black Lives Matter movement – many brands and industry players realized they needed to do more to step up. Many pledged to take more definitive action in terms of changing recruitment practices that under-represented the Black community, and to examine how marketing is planned and executed through...