What virtual worlds tell us about participation, community, globalisation and marketing in the 21st century

Virtual worlds and online games often represent levels of engagement and participation that marketers can usually only dream of.

What virtual worlds tell us about participation, community, globalisation and marketing in the 21st century

Lisa GalarneauIntrepid

INTRODUCTION

'If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me'...

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