What value do customers attach to instant news?
Anusheel Shrivastava and A. Sundara Rajan
This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country.
what value do
customers attach to instant news?
A. Sundara RajanandAnusheel ShrivastavaMarket Search India Private Limited
Many
Avatars of News in India
In
a country of one billion people with 26 states, each approximately the size of
Spain, with 20...
