What value do customers attach to instant news?

This paper describes the work that has been carried out to understand the relevance, importance and value attached to instant news by consumers in a developing country.

what value do customers attach to instant news?

A. Sundara RajanandAnusheel ShrivastavaMarket Search India Private Limited

Many Avatars of News in India

In a country of one billion people with 26 states, each approximately the size of Spain, with 20...