what value do customers attach to instant news?
A. Sundara RajanandAnusheel ShrivastavaMarket Search India Private Limited
Many Avatars of News in India
In a country of one billion people with 26 states, each approximately the size of Spain, with 20 different languages and more than 600 dialects of these languages, it is difficult to pinpoint what is 'news'.
India traditionally has relied on the spoken word to disseminate knowledge, values, principles and also news. Even today in rural areas and among the urban poor, news is disseminated orally from a head of the village or the literate...