What Value Can You Place On Your Customer
Charles Turner BPM
Twelve months ago the world was hugely overvaluing internet companies. They had no customers, no revenue streams and no chance of ever making money. Yet someone, somewhere, started off the fatal trend of calculating the worth of these companies based on people who happened to visit the site.
Paradoxically, the vast majority of companies with revenuegenerating customers place no financial value on their worth. While it is perfectly acceptable to put the value of a brand in the balance sheet, can you name one company that puts its...