What to watch in retail media in 2023 – separating predictions from reality

A handful of recent conferences and reports have shone a bright spotlight on retail media, which continues to gain yet more attention in 2023. Colin Lewis separates the fat from the skim in this column.

You may have thought that there was a lot of hype around retail media in 2022, but the state of the industry is fast evolving. We already have had more ‘action’ in January 2023 than pretty much the first six months of 2022.

Let’s dive in and start with the NRF – the National Retail Federation’s biggest shindig of the year in early January. And one of the biggest talking points will come as no surprise to readers: retail media. All the big players were represented, including Amazon Advertising, Walmart Connect and Microsoft PromoteIQ made their presence felt at NRF....

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