What the UK’s HFSS ad ban will demand of brands

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Despite the UK’s already strict rules on the advertising of products high in fats, sugar and salt (HFSS), obesity continues to weigh heavily on the country.

According to the National Health Service, current estimates suggest around a quarter of British...