What the Twitter fad tells us about humans and human behaviour

Mark Earls

This article describes the phenomenon of 'twittering' and speculates on what it reveals about consumers.

What the Twitter fad tells us about humans and human behaviour

Mark EarlsWriter and Strategic Consultant

I don't believe that I am any more easily led or faddish than the next fella, nor am I someone particularly interested in or excited about technology....

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