What the rise of OTT means for NFL and European Tour golf

Sports rights owners are taking different approaches to video streaming services.

­Live sports have provided a much-needed last line of defence for pay-TV companies in the battle to retain subscribers. The pandemic has therefore arrived as a painful blow to those media owners, with a shortage of live sporting contests heightening

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands