What the Metaverse Needs fromMarket Research: Why market researchers must adapt quickly

Discusses research ‘in’ and ‘on’ the metaverse, its growing commercial importance, and challenges faced by market researchers in alternate realities.

Preface

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, and others, to grab a slice of it in parallel—or as an adjunct—to traditional marketing. The metaverse is just like a new market; consumers...

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