What 'the future' means for brands

William Landell-Mills, a director of arnold+bolinbroke, a research agency specialising in brand communications, argues that how people perceive the future has clear implications for brand development strategies.

What 'The Future' Means For Brands

William Landell-Mills arnold + bolingbroke

All organisations that bring out new products are offering to affect our lives in some way, which means they are offering to shape our future to some extent. Similarly,...