What the Buzz?! An Integrated Approach for Generation Now
A great deal has been documented about Brand 'Buzz' recently – so much so, that there are numerous companies, consultants, Facebook pages, Twitter applications, books and internet blogs on the topic that it feels like 'buzz' may have already, (ironically), become something of a marketing cliché.
Clearly, Brand Buzz has become part of the modern marketing vernacular and, in an era of immediate and virtually limitless information sources, it seems relatively easy to become a Brand Buzz specialist overnight. This observation presents both strengths and...