What Should TV do to Protect its Advertising Franchise?
Andrew Harrison Nestl RowntreeA year ago, at the 2001 TV conference in Madrid, I outlined some threats and opportunities that commercial TV was facing in the new multichannel world. Cost...
What should TV do to protect its advertising franchise
Andrew Harrison of Nestlé Rowntree critically examines current TV performance and practices. He cites complacency, lower audiences and excessive inflation as factors for advertisers being dissatisfied.
