What shall we give Edwina this year?

Gift marketing is a complex issue. This article summarises some of the problems of defining, assessing and understanding gift purchasing – but it makes clear that marketers should not underestimate th...

what shall we give edwina this year?

 

It is Christmas time again, folks or holiday time, as our friends across the Atlantic have it (possibly making up for the fact that no one in the US seems to take holidays at any other time, unlike us effete...