What really keeps Madison Avenue awake at night

This article argues that top media executives, when they really bare their souls, have some deep concerns about Google and other new technological approaches to communication.

What really keeps Madison Avenue awake at night

Joe Mandese

Hypothetically speaking, let's suppose I just managed to convince the CEOs of the media services operations of the ad industry's six largest agency holding companies to get together for a little off-the-record conversation about what's really on their minds, how they really see the current economic climate, what they really think of their relationships with clients – and the media – and generally, what really keeps them up at night. What do you suppose they would say? Well, I can't name names, or attribute specifically what any of them said,...

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