What really keeps Madison Avenue awake at night
Joe Mandese
Hypothetically speaking, let's suppose I just managed to convince the CEOs of the media services operations of the ad industry's six largest agency holding companies to get together for a little off-the-record conversation about what's really on their minds, how they really see the current economic climate, what they really think of their relationships with clients – and the media – and generally, what really keeps them up at night. What do you suppose they would say? Well, I can't name names, or attribute specifically what any of them said,...