What Products Can Be Successfully Promoted and Sold Via the Internet?
Hyokjin KwakDrexel UniversityRichard J. FoxandGeorge M. ZinkhanUniversity of Georgia
- 'If I want to buy a pair of Nike sneakers, maybe I'll go to the Nike store, try them on and...
What Products Can Be Successfully Promoted and Sold via the Interent?
The internet has the potential to reshape consumer buying patterns. Using a survey of 307 internet users, we explore four domains: consumer attitudes, internet experiences, demographics, and personality traits that may potentially influence consumers' online purchasing.
