What price a strong brand?

This article discusses the value of developing strong brands. The strength of a brand's relationship with consumers can be shown in two dimensions: presence (how many know about the brand) and voltage (a measure of how efficiently a brand converts to higher levels of loyalty).

What price a strong brand?

Peter WalsheMillward Brown

A trusted brand is a treasured asset, prized by its owners and envied by its competitors. Companies are bought and sold for vast sums of money, above and beyond the value of factories, patents and processes,...

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