What prehistoric man and social media influencers have in common

The rising role of influencers in consumers’ purchase decisions marks a return to a trend that’s actually as old as the earliest humans, the Nudgestock 2021 conference heard.

Key quote

“Don’t just shove a product in an influencer’s hands and tell them how to talk about it; make sure to look into the behavioural science to truly understand the nature of these relationships and put them first in your strategy. That is the only...