What Porsche learned from a challenging NFT launch

Stephen Whiteside

Porsche, the automaker, faced a challenge when the launch of its first slate of non-fungible tokens (NFTs) led to a negative response from some corners of the digital community.

Luxury carmaker Porsche launched its first non-fungible tokens (NFTs) on January 23, 2023 – and, just one day later, hit the brakes on the creation of these digital assets.

The NFT drop, announced in November 2022, originally incorporated a limited slate...

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