What Online Behavior Reveals About Digital Culture: Identifying Themes and Interpreting Them For Insight
The Internet was invented to be a participative medium. Without individuals participating, its value plummets. The Internet sans people influencing it simply makes no sense. Over the past five years, however, this attribute has been magnified by the birth and adoption of social media. Social platforms such as video sharing, blogging, networking and photo sharing (just to name just a few) have truly revolutionized people's digital experience. Social tools are built into nearly every site – people have come to expect...