What next for media research?

This is a summary of the Admap Media Research Conference of June 2002. Sue Elms reports that delegates looking for substantial innovation and momentum were disappointed.

What Next For Media Research?

Sue ElmsCarat

 

This article summarises the current state of play in the media research world, as diagnosed at the Admap Media Research Conference of June 2002. While it refers primarily and in detail to the UK...