What next for consumers? Global consumer trends to drive growth
Nadine Critchley and Will Galgey
Making sense of change is key to business survival and business growth, particularly for a business serving the constantly changing needs and wants of consumers.
What next for consumers? Global consumer trends to drive growth
Nadine CritchleyConsumer Excellence, Strategic Generating Demand Unit, Nestlé, Switzerland
Will GalgeyHenley Centre HeadlightVision, United Kingdom
INTRODUCTION
Clichés, by definition,...