What next for consumers? Global consumer trends to drive growth

Nadine Critchley and Will Galgey

Making sense of change is key to business survival and business growth, particularly for a business serving the constantly changing needs and wants of consumers.

What next for consumers? Global consumer trends to drive growth

Nadine CritchleyConsumer Excellence, Strategic Generating Demand Unit, Nestlé, Switzerland

Will GalgeyHenley Centre HeadlightVision, United Kingdom

INTRODUCTION

Clichés, by definition, are born out of truths. So while it may seem a little tired to say that 'the only constant in business today is change', we should not ignore the fundamental truth of this statement.

Making sense of change is, after all, key to business survival and business growth, particularly for a business serving the constantly changing needs and wants of consumers.

In our view, trends are a way of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands