What Muslim consumers expect

In terms of the Muslim consumer, there are several important features that Western marketers should understand.

What Muslim consumers expect

Miles YoungOgilvy & Mather

In this exploration of the world of the Muslim consumer, Miles Young outlines the important features marketers should understand. It is ironic that the standards that Muslim consumers expect from companies and brands should be the drivers of enlightened Western practice: brands should be sincere, honest, friendly and committed to improving life. What's not to like?

The Muslim market is bigger than the market in India or China, yet it receives a tiny fraction of the attention. And it is not just that the numbers are there, but the value is...

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