What makes an iconic brand?

Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture.

What Makes an Iconic Brand?

Nigel Hollis

In today's world, brands are everywhere, a familiar part of daily life for most people. But a few brands, such as Coca-Cola, Nike, and McDonald's, have set themselves apart. These brands have come to represent something...

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