What Lies Behaind The Veil

NFO WorldGroup Middle East & Africa has developed alternative methodologies and approaches to help mine consumer minds and tap into the Gulf Arab society that is seemingly inaccessible to marketers and marketing researchers.

What Lies Behind The Veil

The changing face of women in the Middle East

S. Sree Ram Reddy NFO Worldwide (Middle East & Africa)Racha Makarem NFO Worldwide (Middle East & Africa)

 

Setting the Context

. 'To be a Muslim woman is to live incognito,...