What is the 'information’ in an ad?

This article explores how ads convey information, which need not be simply facts or news. There are two kinds of information: semantic (knowledge-based, scientific, transferable, objective, outer-directed and brand positioning) and aesthetic (subjective, self-referent, emotional, inner-directed and brand image).

What is the 'information' in an ad?

Charles Young

In a meeting at a medium-sized baked goods company, the ad agency realised that the newly minted CEO, promoted from the financial side of the business, was operating with a mental model of advertising that...

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