What is “grown-up”? Or, how youth has become a common property

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the “traditional C.V.” of the individual.

What Is “Grown-Up”?

Or, How Youth has Become a Common Property

Nora KrahlInternational Publicis Tool Context Analysis™, B R+D, Publicis • Sasserath, Germany.

Christiane WenhartB R+D and Associate Partner and Co-founder, Publicis •...