What Is “Grown-Up”?
Or, How Youth has Become a Common Property
Nora KrahlInternational Publicis Tool Context Analysis™, B R+D, Publicis • Sasserath, Germany.
Christiane WenhartB R+D and Associate Partner and Co-founder, Publicis •...
What is “grown-up”? Or, how youth has become a common property
The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the “traditional C.V.” of the individual.
