What is an advertising agency?

In this speech before the 4A's (the American Association of Advertising Agencies) Southeast Council's 1973 Annual Meeting, John Crichton, the 4A’s President, explains what an advertising agency is, what it does, and some of the additional services the larger agencies offer.

What is an advertising agency?

John Crichton4A's President

Thank you fred. Governors of the southeast council. 4a members. Professors and Students, Ladies and gentlemen, Elsewhere on this illustrious program are some very entertaining and provocative speakers. My assignment is to give you information, and that's precisely what's going to happen. I'm going to tell you what an advertising agency is and how it operates. Then, in the seeond section, I'm going to tell you about how the agency business in the united states is constructed. I'll tell you how it makes its money, I'll tell you about the number...

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