In this speech before the 4A's (the American Association of Advertising Agencies) Southeast Council's 1973 Annual Meeting, John Crichton, the 4A’s President, explains what an advertising agency is, what it does, and some of the additional services the larger agencies offer.
What is an advertising agency?
John Crichton4A's President
Thank you fred. Governors of the southeast council. 4a members. Professors and Students, Ladies and gentlemen, Elsewhere on this illustrious program are some very entertaining and provocative speakers....
