What is a click-thru?

This paper discusses the 'click-thu', the primary way that users interact with the worldwide web mainly through moving and clicking their mouse.

What is a click-thru?

Andrew GreenZenithOptimedia

BACKGROUND

The internet has been the fastest-growing major advertising medium worldwide every year since 2002, and was estimated to be worth some $18.5 billion in 2005.1It plays a major role in peoples' lives....