What hope-fuelled markets can teach fear-fuelled markets

Ann Mack and Mark Truss

Two general opposing markets of optimism/pessimism have been identified in JWT research, with emerging economies such as Brazil, India and China expecting things to improve.

What hope-fuelled markets can teach fear-fuelled markets

Ann Mack and Mark Truss

Most markets can be identified as either hope- or fear-fuelled. Ann Mack and Mark Truss describe the outlook of the two types and the lessons mature markets can learn from emerging ones

Analysis of ten markets examined in the JWT Anxietylndex research has revealed two general groups of markets: fear-fuelled (mature developed countries) and hope-fuelled (developing countries).

Not surprisingly, the hope-fuelled markets comprise what are considered the emerging economies: Brazil, India and China (BIC). While Russia is normally grouped with these...

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