What guests want from a hotel - using predictive research analytics optimising MyTravel's property portfolio

Sam Gardner, Tamsin Jenkins and Louise Holt

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.

What guests want from a hotel – using predictive research analytics optimising MyTravel's property portfolio

Sam GardnerNunwood:MarketAnalytics, United Kingdom

Tamsin JenkinsNunwood, United Kingdom

Louise HoltMyTravel Ltd., United Kingdom

INTRODUCTION...

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