What Gets Through the Net? Net Use in Brand Communication and Research
Rob Batey, Emma Aspinall and Alan Branthwaite
Methods for understanding what gets through the Net from web site to browser must take account of the complexity of the Net, with its many spaces and unstructured territory, the personality of the browser, and the real time experiences and problems that they have.
The Value vs. the Cost of Online Market Research
What Gets Through the Net?
Net Use in Brand Communication and Research
INTRODUCTION
With the growth of e-commerce and brand communication over the Net, web
sites are a focus for market research to establish...
