This article was originally published by Adweek. View the article on the Adweek website, here.
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time.
Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why.
Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with 100 being the highest, in key categories across five metrics: price, content, selection, paid search and organic search. Within each metric, the top performer sets...