What George Best taught Nestlé Purina about marketing effectiveness

Nestlé Purina has embarked on building a marketing effectiveness program across its EMENA division.

What does George Best have to do with marketing effectiveness? Well, back in the 1960s, when the footballing genius was in his prime, he had a gig advertising sausages for a local Northern Irish manufacturer, but that’s not it.

Years later, after he’d wound...