What game theory can teach us about brands
All transactions involve games. Rory Sutherland analyses the short versus the long game in business, and wonders if the instinct to prefer the long game in life may make women better marketers
If Youwant to have a bad meal, it's very easy. Just go to a tourist restaurant. And if you want to have a really, really bad meal, go to a tourist restaurant with a view. The very worst meal I have ever eaten was at a tourist restaurant with a fine view of the Acropolis,...