What Future for Ad Agencies?

If advertising agencies are to survive, they must keep abreast of the technological changes and understand how these will affect their business models.

What Future for Ad Agencies?

Sam Rudder The Hub Communications Group

Will established thinkers inherit the next generation of marketing servicing, or will it be the new, more entrepreneurial, technologically aware? Are marketing and IT different disciplines, or just two sides of marketing communications?

After 15 years in global agencies I moved into digitally inspired communications. I remember the raised eyebrows of my peer group especially since it was obvious that I had a genetic disorder related to computing.

At the heart of leaving a business I understood was despair at how little clever and powerful communicators had...

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