What every marketer should know about women

This historical article from 1978 was written by Rena Bartos, exhorting marketers to keep up with the needs of the growing population of working women.

What every marketer should know about women

Rena Bartos

Outmoded assumptions about women may lead to marketing underachievement

The dramatic rise in the number of working women in the United States, says Eli Ginzberg, is “the single most outstanding...

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