What drives the customer to visit a shop? Finding the intention behind the trip
Markus HoffmannGfK, Germany
FINDING THE MISSION – BORDERS AND CHANCES
Indeed, it is not an easy task to find the motivation for a certain behaviour. The reason is –...
Markus HoffmannGfK, Germany
FINDING THE MISSION – BORDERS AND CHANCES
Indeed, it is not an easy task to find the motivation for a certain behaviour. The reason is –...
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