What drives the customer to visit a shop? Finding the intention behind the trip
Markus HoffmannGfK, Germany
FINDING THE MISSION – BORDERS AND CHANCES
Indeed, it is not an easy task to find the motivation for a certain behaviour. The reason is –...
What drives the customer to visit a shop? Finding the intention behind the trip
This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.
