What drives innovation? The inspiration for corporate innovation
Renee Hopkins Callahan, Gwen Smith Ishmael and Leyla NamiranianDecision Analyst, Inc., United States
INTRODUCTION
If you ask “what drives successful innovation?” you are likely to get these answers:
“Desire for growth.”
“Demand for increased profitability.”
“People.”
While clearly true, these are superficial answers. There's no clear way to link these answers to the factors that would lead to success in innovation – or the factors that lead to failure. Innovation is still regarded as somewhat uncontrollable and mysterious, though this perception is beginning to change. The idea...