What does research 2.0 mean to consumers in Asia Pacific?

Ray Poynter, Steve Cierpicki, Pete Cape, Andrew Lewis and Shizue Vieira

This paper describes a study of four online research communities in China, Japan, Australia and New Zealand (method described).

What does research 2.0 mean to consumers in Asia Pacific?

Ray PoynterThe Future Place, United Kingdom

Steve CierpickiColmar Brunton, Australia

Pete CapeSurvey Sampling International, China

Andrew LewisThe Research Agency, New Zealand

Shizue VieiraFem Marketinghouse Co. Ltd., Japan

INTRODUCTION

There are many books and articles which look at Web 2.0 and the way companies are responding to the challenges of Web 2.0, for example Don Tapscott and Anthony William's 'Wikinomics' and Charles Leadbeater's 'We-Think'. However, most of the 2.0 focus has been on North America and Western Europe, rather than on Asia Pacific. This pattern, of...

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