What does cinema advertising add to a campaign?

The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.

What does cinema advertising add to a campaign?


Globally, the cinema represents a good opportunity to reach consumers. According to TGI, the United States is home to the largest proportion of movie-goers, with around a third of people (32 percent) having been to the movies at least once in the last month. Elsewhere in the world, India, Sweden and Mexico also boast high numbers of movie-goers, with at least a quarter of people in each market having been to see a film in the last month.

The lowest levels of movie attendance are in the...

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