The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.
What does cinema advertising add to a campaign?
AN OPPORTUNITY TO REACH CONSUMERS
Globally, the cinema represents a good opportunity to reach consumers. According to TGI, the United States is home to the largest proportion of movie-goers, with around a...
