What do you plan to buy in the store today? Impulse buying in grocery stores : the challenge for market research
Ingvar TjîstheimNorwegian Computing Center, Norway
Bjîrn HauglandSurvaid, Norway
GOALS
Before the introduction we would like to highlight the following questions:
To what extent is it possible to predict impulse purchasing in a grocery store?
Can we predict “real life” grocery shopping in a VR store?
Is it possible to develop VR shops where you can test new products in a realistic and lifelike manner?
Are there any impulse shopping differences between those who plan their shopping...