What do you plan to buy in the store today? Impulse buying in grocery stores - the challenge for market research

Ingvar Tjøstheim and Bjørn Haugland

The paper presents results from a dual study based on pre- and post-interviews with 600 grocery shoppers who shopped both virtually and in real life in “the same store”.

What do you plan to buy in the store today? Impulse buying in grocery stores : the challenge for market research

Ingvar TjîstheimNorwegian Computing Center, Norway

Bjîrn HauglandSurvaid, Norway

GOALS

Before the introduction we would like to highlight the following questions:

  1. To what extent is it possible to predict impulse purchasing in a grocery store?

  2. Can we predict “real life” grocery shopping in a VR store?

  3. Is it possible to develop VR shops where you can test new products in a realistic and lifelike manner?

  4. Are there any impulse shopping differences between those who plan their shopping...

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