What do you plan to buy in the store today? Impulse buying in grocery stores - the challenge for market research

The paper presents results from a dual study based on pre- and post-interviews with 600 grocery shoppers who shopped both virtually and in real life in “the same store”.

What do you plan to buy in the store today? Impulse buying in grocery stores : the challenge for market research

Ingvar TjîstheimNorwegian Computing Center, Norway

Bjîrn HauglandSurvaid, Norway

GOALS

Before the introduction we would like to highlight...