What do you plan to buy in the store today? Impulse buying in grocery stores - the challenge for market research
Ingvar Tjøstheim and Bjørn Haugland
The paper presents results from a dual study based on pre- and post-interviews with 600 grocery shoppers who shopped both virtually and in real life in “the same store”.
What do you plan to buy in the store today? Impulse buying in grocery stores : the challenge for market research
Ingvar TjîstheimNorwegian Computing Center, Norway
Bjîrn HauglandSurvaid, Norway
GOALS
Before the introduction we would like to highlight...
