What do you do when everything is OTC? Understanding consumer choice in the Arabian Gulf

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription.

What do you do when everything is OTC? Understanding consumer choice in the Arabian Gulf

Jim Ryan IMS Health, United Kingdom

INTRODUCTION

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical...

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