What do we know about how Advertising works?

One of a series of historical JWT London papers published by WARC, this paper by Timothy Joyce on how advertising works was read to a seminar on advertising research by ESOMAR in 1967 and published in Advertising Age.

What do we know about how Advertising works?

Dr. Timothy Joyce British Market Research Bureau Limited


The question “how does advertising work?” seems to be raised more and more often in connection with research into advertising. There...

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