What do customers consider important in B2B websites?

David Warren, Vishal Lala and Goutam Chakraborty

Based on prior research, we identified seven factors that customers might consider important in a business-to-business website.

What Do Customers Consider Important in B2B Websites?

Goutam ChakrabortyVishal Lala andDavid L. Warren Oklahoma State University

 
'In 2000, 94 percent ($990 billion) of e-commerce was B2B.'
U.S. Department of Commerce Report, March 18, 2002 ...
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